Press Releases & Industry News

The Global Beverage Industry Is Embracing The Health Trend. Informa Markets Highlights Thailand And ASEAN As Key Players Seizing Opportunities By Producing Innovative, Flavorful Healthy Drinks For The Global Market. ProPak Asia 2025 Will Bring Together Leading Global Companies To Showcase Cutting-Edge Innovations In Beverage Production.

The global beverage industry is projected to reach $276.44 billion, driven by the growing demand for natural and uniquely flavored healthy drinks. Thailand and ASEAN are well-positioned to capitalize on this trend, leveraging their diverse, health-enhancing raw materials and creativity to develop innovative beverages for the global market. Meanwhile, Informa Markets announces that ProPak Asia 2025 will bring together leading companies to showcase the latest advancements in beverage production and processing technology. The event will also feature the Beverage Executive Talk, a platform for industry experts and executives to share insights on key trends shaping the future of the beverage sector.

Ms. Kotchasorn Tocharoentanapol, Deputy Event Director at Informa Markets Thailand, organizer of ProPak Asia 2025, shared insights on the global beverage industry’s growth and trends. She noted that the industry continues to expand, with the global beverage market projected to reach $276.44 billion in 2025, growing at a CAGR of 8.30% from 2025 to 2029. One of the fastest-growing segments include natural functional drinks like brain-boosting and nerve-supporting drinks with Huperzine A (a plant-based extract), prebiotic and probiotic sodas that promote gut health, fruit-flavored sodas and beverages made from processed fruits, and plant-based and soy milk drinks. Additionally, mental wellness beverages, such as herbal and natural extracts that help reduce stress, alcohol alternatives, plant-based caffeine drinks, and innovative drinks with unique new flavors, are gaining popularity.

The Thai beverage industry is evolving alongside global trends, driven by several positive factors, including the recovery of tourism, rising temperatures, urban expansion, the growth of convenience stores and online sales, and the increasing variety of health-focused, soft drinks. These factors highlight significant market opportunities for Thai and ASEAN beverage businesses. The region has a competitive advantage with its diverse, high-quality natural ingredients that offer health benefits, combined with creativity in developing unique flavors and leveraging innovative technologies—such as the Internet of Things (IoT), automation, and AI—in production.

This makes ProPak Asia 2025 a key event for driving the growth of the beverage industry in the region. The exhibition will showcase the latest technologies and innovations in beverage production and packaging from leading global companies, offering businesses opportunities to adopt these advancements to enhance production efficiency and develop new products. Beyond technology, the event serves as a strategic networking platform, connecting industry professionals with global markets and new business opportunities. Attendees will also gain valuable industry insights through the Beverage Executive Talk, where experts and executives will discuss key topics, including the future of the beverage industry, market expansion opportunities in ASEAN, and new product development. Therefore, ProPak Asia 2025 is a must-attend event for professionals and businesses in the beverage industry.

Mr. Parkpoom Praprom, Sales Director of Sidel South Asia-Pacific Ltd., a global expert in packaging solutions, highlighted Thailand and Southeast Asia as key manufacturing hubs for the beverage industry. Sidel actively supports the sector by enhancing production efficiency, maintaining quality standards, and driving sustainable growth. The company places particular emphasis on producing safe and environmentally friendly packaging, leveraging its cutting-edge innovations and advanced technologies developed over its 47-year history. To date, Sidel has developed and deployed over 300 aseptic systems worldwide and offers more than 30 FDA-certified solutions.

Participating in ProPak Asia 2025 offers a valuable opportunity to connect with key industry players. The company will showcase its latest cutting-edge solutions, including the Aseptic Combi Predis™, a Blow-Fill-Cap system for PET bottles that sterilizes preforms using dry sterilization. This system enhances continuous production efficiency, ensuring the safe filling of beverages sensitive to contamination while preserving quality, taste, and extending shelf life. It also reduces water and chemical use, making it environmentally friendly. Additionally, Sidel will present IntelliADJUST™, an intelligent quality control system that improves the consistency of PET bottles and supports the use of rPET, made from recycled materials. The company will also demonstrate the Evo-ON® cloud suite, which monitors production lines 24/7 and provides real-time alerts to boost operational efficiency.

Mr. Regis Herve, Head of New Machine Sales for Thailand at Krones (Thailand) Co., Ltd., shared his thoughts on the company’s participation in ProPak Asia 2025. He emphasized that Krones is a global leader in packaging and beverage technology, offering comprehensive services in planning, development, and manufacturing machinery and production lines for processing, filling, packaging, as well as digital solutions, in-house logistics systems, and plastic recycling. Participating in ProPak Asia 2025 provides Krones with a valuable opportunity to showcase innovative technologies and connect with industry leaders across the region. It also allows the company to exchange insights and experiences to help further strengthen and sustain the growth of the beverage industry.