

BANGKOK - Ms. Kotchasorn Tocharoentanapol, Deputy Event Director at Informa Markets Thailand, revealed the direction of the food manufacturing and processing industry amid current global conflicts and uncertainties, noting that these conflicts have widespread impacts across various global industries. Although the food industry remains crucial and highly resilient, business operators face numerous challenging factors affecting both production and exports, such as volatile energy prices and soaring freight rates caused by disruptions in shipping routes and supply chains.
Conversely, this situation acts as a supporting factor for the ASEAN region, particularly Thailand, because during times of conflict, countries have an increased demand for food, accelerating imports and building up food reserves. Thailand possesses robust agricultural and food infrastructure, biodiversity, and importantly, holds the status of a 'geopolitical neutral zone,' making this a golden opportunity to emerge as a Global Food Safety Zone. However, to turn this crisis into an opportunity, operators must shift their strategies from relying on a single market to diversifying risks, while focusing on producing long-shelf-life foods, ready-to-eat meals, and health-conscious food products, which offer high profit margins to compensate for rising operational costs.
Interested parties are encouraged to attend ProPak Asia 2026, scheduled to take place this June.
Ms. Somsuda Sriwattananont, Director of Forefront Foodtech Co., Ltd., discussed the turning point of the Thai food industry today, stating that it is transitioning from "cost-competitive production" to "production based on quality, technology, and sustainability". Markets and consumers increasingly prioritize food safety, traceability, ESG, and carbon footprints, driven by three catalysts: stricter safety and sustainability standards (encompassing food safety, traceability, ESG, and carbon footprints), labor shortages coupled with rising costs, and technology-driven competition. Therefore, the solution for operators is to elevate production to international standards, utilize smart machinery and automation—which are now necessities rather than options—and invest in technology to transition toward smart factories and data-driven production. Developing and raising standards will enhance the competitive advantage of Thailand, which already possesses strengths in raw materials, flavor and processing expertise, and strong food industry infrastructure; by integrating modern technology, the country can create value-added products and achieve premium positioning in the global market.
As a technology solution partner, Forefront Foodtech has selected high-quality technologies and machinery from leading global manufacturers in processing and packaging, covering food industries such as meat, seafood, ready-to-eat meals, bakery, pet food, and consumer goods; the company also provides technical consulting ranging from production line design and efficiency enhancement to after-sales service from technical teams, spare parts stocking, and assisting SMEs in accessing technologies that fit their budgets. Participating in ProPak Asia is crucial as it serves as a bridge connecting the company with customers across the region; this year's event will not only feature the debut of the new Frey vacuum stuffer model F190 R A from Germany—suitable for various applications such as producing sausages, fermented pork, Vietnamese pork roll, Chinese sausage, chicken roll, fish tofu, burgers, product forming, and portioning for packaging—but will also mark the special occasion of the company's 20th anniversary, featuring activities for customers and all booth visitors.
Mr. Sittipat Korwattana, Sales Manager at Fujiseiki Food Machinery Asia Co., Ltd., discussed the direction of the food industry, stating that the ready-to-eat market, including Japanese restaurants in Thailand and ASEAN, continues to grow, aligning with urban lifestyles and the global trend of consumers becoming more health-conscious. To support this growth, integrating innovative automated machinery into business operations is key for operators to control production efficiency, product quality, and production costs, as well as to compensate for labor shortages. Fujiseiki Food Machinery Asia is an expert and manufacturer of automated machinery capable of forming, weighing, and packaging rice, along with comprehensive ready-to-eat production line machinery, offering both large-scale machines for mass-producing factories and solutions for restaurant operators serving storefront and delivery customers. The machinery design emphasizes safety and ease of use, accompanied by free training, consultation, and machine trials; additionally, customers can opt for a machine rental trial starting at two months, and the company offers maintenance services and direct spare parts sales from the parent company in Japan, maintaining a spare parts inventory in Thailand ready to serve customers.
Regarding its participation in ProPak Asia, the company has consistently attended this highly significant regional industrial exhibition, launching new machinery from Japan every year. The highlight this year is the showcasing of an automated ready-to-eat production line machine from Japan, allowing attendees to experience the technology and its operation firsthand, and to consult for an on-site trial after the event.
ProPak Asia 2026 is scheduled to be held from June 10-13, 2026, at the IMPACT Exhibition and Convention Center, Muang Thong Thani; interested individuals can visit and request detailed event information at .Exhibition Partners: